VP of Brand Design at Whiteboard, Paul Rustand holds an MFA in Book Arts from the University of Alabama and a BFA in Design & Illustration from East Carolina University.

For 28 years he led the award-winning design studio Widgets & Stone. He also completed the AIGA’s “Business Perspectives for Creative Leaders” program at Yale School of Management. He is quite proud of his month long internship with Sagmeister, Inc in 2004. In 2011 Paul was named an AIGA Fellow, a national award acknowledging his contribution to raising the standards of excellence in graphic design.

Katie Gibbs is from Los Angeles, CA and is the owner of Kept (a birth to eighteen baby book) and Spark (a monthly activity magazine for kids). She is a wife, mom of three, and entrepreneur. Visiting new places, spending time in nature, and eating great food with people she loves are some of her favorite things.

When Ashley Jones lost her daughter to terminal illness, she found herself searching for a path through overwhelming grief that simply didn't exist. Walking through her own healing journey, as well supporting hundreds of families as the leader of Momento Foundation, Ashley has become a trusted guide who intimately knows the terrain of loss.
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As a TEDx and keynote speaker, Ashley connects with audiences through her unique blend of authentic vulnerability, specialized knowledge, and inspiring storytelling. Ashley believes our most painful experiences, when faced with courage rather than resistance, can become the foundation for profound transformation to unlock our fullest potential, and allow us to change the world.

Krantzsy Boursiquot is a Haitian American poet learning how to curate the chaos of life. Taking names, name callings, different languages, and failures and turning them into a crisp spring morning, stained with birds’ chorus, with the dancing wind. ⁠

Ella Livingston is a self-taught chocolatier, entrepreneur, speaker and educator. She began Cocoa Asante in 2018 as a way to honor her family’s legacy as cacao farmers. Her short term goal is to grow into a bean-to-bar company that sources cacao from her family farm in Ghana. Her ultimate vision is to help create a more sustainable, ethical and equitable chocolate industry by moving manufacturing back home and investing directly into Ghana’s economy as a Ghanaian manufacturing company.

Jon Jon Wesolowski is an armchair urbanist, a reluctant TikToker, and a pedestrian safety advocate. He's an introvert who can talk your ear off but also finds happiness when plans get canceled.

Having grown up in East Tennessee, he returned home to Chattanooga during the pandemic in 2020. Known as "The Happy Urbanist" online, he has amassed a following of 352,000 across three content channels, aiming to educate and excite people about the built environment.

When he's not making videos, you'll find him wandering through parks or competing with his wife, Megan, and their two kids, Finley and Eleanor, in a round of Mario Kart.

With over 10 years of experience in behavioral health and wellbeing, Sheaba helps high performers eliminate the ineffective habits bogging them down.

Learn more about her practice, Fearless Permission.

Eric Brown is the Co-Founder and Chief Vision Officer at Whiteboard, where he helps clients bridge strategic vision and brand expression. Since 2010, he’s guided 500+ organizations—across websites, branding, automation, and digital advertising—through end-to-end digital transformation.

Eric has led creative work for brands like Airbus, TED, Praxis, Clear, Justice Defenders, Yale Center for Faith & Culture, and many more. His work has reached millions, been cited by President Obama, and helped generate over $1B in pledged support for various causes. It’s been featured in Forbes, CNN, The New York Times, 60 Minutes, and more, while Whiteboard’s digital designs have won awards and shaped industry trends.

He’s the co-author of two books: Return on Inspiration (2023) and Agency (2024).

Eric lives in Chattanooga with his wife Katie and their two kids, Ella and Owen.